The Philippines is one of Asia’s fastest-growing countries. It has a strong developing economy. While many consumer remain price sensitive, they are showing more willingness to spend on products that truly give result. Especially on Beauty and Personal Care.
With Social Media helping to build interest in global beauty brands, awareness for beauty and personal care has never been this apparent. There is a growing demand for beauty and personal care particularly skincare and color cosmetics.
Beauty and personal care category is projected to grow even stronger. There is no better time to come to the Philippines but now!